Travel & adventure • Media kit

From New England
to the world.

Jay Roy. Travel and adventure content creator.
Pacific Crest Trail thru-hiker.

Jay Roy outdoors

Instagram

@jayroyusa ↗
52.9K
followers
2.3Mreach
4%engagement rate

Last 28 days reported by Linktree

Facebook

Jay Roy USA ↗
83K
followers
5.20Mviews
288.6Kengagements

September 15 – October 12, 2026

A look at my work

The first day of Jay's PCT thru-hikePCT · Day one ↗Jay completing the Pacific Crest TrailPCT · The finale ↗Fjällräven wind jacket collaboration on a Vermont rail trailFjällräven · Wind jacket ↗Paid partnership · Co-posted with FjällrävenUnder Canvas White Mountains glamping stayUnder Canvas · White Mountains ↗Stay experienceMount Willard hiking collaboration with FjällrävenFjällräven · Mount Willard ↗Paid partnership · Co-posted with FjällrävenMountain scenery reflected in a lakeMountain moments ↗

Let’s work together.
Travel • Outdoor gear • Destination storytelling

Contact Jay on Instagram ↗

Updated October 13, 2026. Rounded figures. Facebook views count plays/displays, not unique reach. Sources: Instagram via Linktree and Facebook. Platform audiences may overlap.